Turn Clicks into Customers with Google Ads
Scale your business with profit-focused Google Ads campaigns designed to reduce costs and increase conversions.
Wasted Spend on Irrelevant Clicks
Pouring money into ads that don't reach the right audience can drain your budget fast.
Granular Intent Targeting
Protect your budget with precise targeting that focuses on high-intent users ready to convert.
Lack of Accurate Tracking
Without proper tracking, you're flying blind, unable to measure what’s working.
Full Funnel Tracking
Implement Enhanced Conversions and GA4 setup for accurate, end-to-end performance insights.
Low Conversion Rates
Traffic without conversions means missed opportunities and wasted ad spend.
CRO-Driven Optimization
Boost conversions with tailored landing pages and rigorous A/B testing.
Services We Provide
Campaign Types
Search, PMax, YouTube, Display, Shopping.
Account Restructure
Building Google Ads from scratch for optimal structure.
Keyword & Audience Strategy
Advanced audience segmentation and negative keyword tactics.
Creative & Ad Copy
Writing compelling ad copy, including Responsive Search Ads (RSAs), video ads, and extensions.
Tracking & Measurement
GTM integration, GA4, Enhanced Conversions, and call tracking.
CRO & Landing Pages
CRO strategies, A/B testing, landing page speed optimization.
How We Work
Client Success Stories
E-com Brand
The Problem
Struggling with low ROAS from traditional shopping campaigns, with customer acquisition costs exceeding profitability thresholds.
Our Action
Implemented a Performance Max campaign strategy with optimized asset groups and tailored audience signals to maximize conversion value.
Key Result
+212% revenue growth with -28% reduction in CPA within 90 days of implementation.
Solution Stack
Performance Max campaigns + Google Shopping optimization
SaaS Brand
The Problem
Low lead quality from existing paid channels with poor conversion rates from MQL to SQL despite high ad spend.
Our Action
Redesigned search campaign structure and implemented YouTube video ads with targeted audience segmentation for high-intent users.
Key Result
3.8× improvement in pipeline ROAS with 41% increase in sales-qualified leads over previous quarter.
Solution Stack
Search campaign restructuring + YouTube video ads
Google Ads Features
Campaign Types
Google Ads offers a variety of campaign types tailored to different marketing goals:
- Search Campaigns: Target users actively searching for your products or services.
- Display Campaigns: Increase brand visibility with visually engaging ads.
- Shopping Campaigns: Showcase products directly in search results.
- Video Campaigns: Engage audiences on YouTube and partner sites.
- Performance Max: Optimize across all Google channels with AI-driven campaigns.
Tracking
Robust tracking ensures you measure and optimize campaign performance:
- Conversion Tracking: Monitor actions like purchases, sign-ups, or form submissions.
- Google Analytics Integration: Gain deeper insights into user behavior.
- Tag Manager: Simplify tracking setup across websites and apps.
- Audience Segmentation: Track specific demographics, interests, or behaviors.
Optimization
Maximize ROI with advanced optimization tools:
- Smart Bidding: AI-driven strategies like Target CPA or ROAS.
- Ad Scheduling: Show ads at peak times for your audience.
- Keyword Planner: Identify high-performing keywords.
- Ad Extensions: Enhance ads with sitelinks, callouts, or reviews.
- A/B Testing: Experiment with ad copy and landing pages.
What Could You Earn?
Projected Monthly Revenue:
$0
Based on optimized campaigns with a 20% CPA reduction.